Good design demands curiosity.
EXCELLENCE DEMANDS OBSESSION.

→ CLEAR + EFFICIENT MESSAGING
→ RESOURCEFUL & UTILITARIAN TECHNIQUES
→ COMPLETE IRREVERENCE FOR CURRENT TRENDS

Without function, design loses its purpose.

In thE nauseous cycle induced by rebrand culture, function has died to form, & now form is the function.

Web design is only boring if you follow the rules.