What can i tell you about two-tERM former U.S. senator mike gravel that YOU CAN'T GOOGLE YOURSELf?
A staunch anti-war voice since the 60's and an active evangelist for direct democracy, i had the extreme privilege of leading design for his 2020 presidential campaign run & beyond.
The design work that came out of the Gravel 2020 campaign was unorthodox; but then again, so was Senator Mike.
While many might remember the bombastic messaging and strange designs that came from my desk, I remember the senator differently than how even his own campaign portrayed him.
Senator Mike was always reminding us to do everything in love, to remember that all our work is for the good of children and the elderly.
In this way, a Presidential campaign run by two teenagers and a handful of millennials felt like the perfect rendition of his political philosophy in action.
The truth is much of what the 2020 campaign team built was a spiritual successor of Senator Mike's historic 2008 run: using low-budget avant garde visuals to cut through the noise of politics-as-usual and build a platform to speak loudly against the American war machine.
All we did was update that message for the digital age.
In retrospect, the irreverent style the team adopted understandably crossed some lines — something the Senator would have to phone in to veto. But as a designer, I was hired to create a stand-out brand, and in that regard, I consider my work successful.
After all, what is political spectacle if not the collision of heightened contradictions?
While most of the campaign's success came from organic reach, we deployed a programmatic ad campaign to help supplement the momentum of our organic social channels.
These paid media ads eventually got us to our goal of 65,000 unique donors, thanks to a hyper-targeted lean ad strategy.
I executed all the motion design, John Loxterkamp and Eric Kelly provided graphics & photography, respectively.